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Unlock expansive growth in your enterprise accounts
Continuously monitor, mine, and align with key account needs
Unlock expansive growth in your enterprise accounts
Continuously monitor, mine, and align with key account needs.
Polaris I/O
A streamlined enterprise platform covering the entire account growth lifecycle
Enterprise Research Intelligence
Software designed to continuously grow and nurture the size and quality of your pipelines and drive revenue growth.
Account Planning and Execution
Land more deals faster with relevancy, orchestration, and alignment.
Commercial Community
Protect and grow account relationships by providing a collaborative experience.
The current environment
Account teams face multiple challenges in growing key accounts including disseminating many sources of account information, creating contextually relevant sales conversations by stakeholder, and coordinating with internal resources to pursue initiatives over long periods of time.
"To bridge the disconnect between what commercial organizations do and what the buyers need requires situational understanding."
Save up to 24 hours a week on research
Account teams face challenges due to information overload, irrelevant conversations, and internal fragmentation. Gartner reports that 83% of sellers find it difficult to adapt to changing customer needs. Polaris I/O addresses this by modernizing key account research, starting with monitoring essential account aspects globally, such as needs, goals, challenges, competitive factors, and more. Discover how we leverage external account intelligence to drive informed growth opportunities.
Problem:
- Manually searching financial reports, social media, news articles, investor calls
- Having irrelevant conversations with customers
- Losing account info when a team member leaves
Solution:
- Daily centralized access to breaking account news and information
- Automatic stakeholder contact updates
- AI automated outreach communications
- Store opportunity history and artifacts
- Full account team access and collaboration
“Today’s buyer teams can include as many as 20 stakeholders, each of whom relies on different sources of conflicting information along an increasingly self-service buying journey. This creates massive variation in how any given buyer organization arrives at a deal, and renders standard engagement practices ineffective.”
Save up to 80% of time spent on account planning and improve execution
In the enterprise sector, complexity can quickly overpower account teams. Manual approaches to account planning are tedious and rigid leading to static views of key accounts that aren’t actionable. Polaris I/O brings your key account planning online to marry strategy and execution in one place. Extending account planning to deal analysis, capability, resource, and value proposition alignment to address account needs systematically to drive desired outcomes drives continuous growth, improves connects disparate capabilities, optimizes resource allocation, and identifies the best ways to communicate value.
Problem:
- Excel and PPT driven
- Manual reports
- Disparate inputs
- Difficult to summarize
- Narrow focus
- Difficult to update
Solution:
- Real-time content changes
- Automated reports
- Collaborative commenting and sharing
- AI-assisted summaries
- Centralized updates
- Instant change monitoring and notifications
Increase productivity, growth pipelines, revenue growth, and team collaboration.
"We were able to get in front of key individuals as a result of Polaris I/O's recommendations."
— Amanda McBride, Vice President, Enterprise Strategy & Enablement, Vaco Holdings
Explore the go-to-customer workflow
Overview
The Polaris I/O platform
Automates the collection of third-party and first-party intelligence to:
- increase your pipelines
- make it easier for your team to collaborate during the deal process
- streamline your communications with your customer
Enterprise Research Intelligence
Increase your opportunity pipeline
Automate research and create actionable growth opportunities to improve account team productivity, dramatically increase pipelines, and drive revenue.
PLANNING + EXECUTION
A better plan leads to bigger deals
Execute growth opportunities faster by centralizing your deal assets, team collaboration, and real-time account planning.
Commercial Community
Increase client retention
Provide your key accounts with a personalized digital experience that centralizes account assets, integrated comms, and feedback mechanisms.
The Polaris I/O difference
Holistic approach
Our applications span the full growth lifecycle for enterprise accounts from growth opportunity identification through modernized shared digital collaboration with customers.
Data-driven
Our applications run on deep reservoirs of data collected from 100s of external and internal sources to provide a continuous stream of knowledge and insights.
AI-enabled
The platform is engineered specifically to provide automated analysis, predictions, and recommendations so you can enhance win rates.
Hands-on
We proactively collaborate with account teams daily, identifying actionable growth opportunities and developing effective cross-sell and upsell programs.
Recent articles and research
The Business Case for the Commercial Insight Strategist: Unlocking Growth with Precision
In enterprise sales, growth is often less about chasing new accounts and more about unlocking the untapped…
The Commercial Insight Strategist: A Key Asset for Key Account Teams
Imagine a key account team working tirelessly to meet customer needs yet feeling like they’re running in…
Accelerate Account Growth by Implementing a Modern Account Plan
Learn how AI and automation can modernize your account planning with a customer-centric approach to create…
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