The Commercial Insight Strategist
Unlock new possibilities in every customer conversation
The Commercial Insight Strategist (CIS) role revolutionizes how sales teams connect with customers by aligning solutions with customer outcomes, not just products.
From selling products to selling what's possible
The sales landscape is changing. Traditional approaches that focus on pushing products often fall short, failing to meet customers’ evolving needs and expectations. Today’s buyers are looking for partners who understand their unique goals and can lead them toward impactful outcomes.
The Commercial Insight Strategist (CIS) redefines the role of sales by focusing on what’s possible for the customer—not just the product. A CIS uses deep customer insights, outcome-oriented strategies, and advanced frameworks to guide customers toward solutions that align with their specific goals. This shift isn’t just a sales tactic; it’s a new way of thinking about customer success.
A role built to solve, not sell
At Polaris I/O, we saw an opportunity to create a new kind of sales role, one that goes beyond traditional methods and addresses the needs of today’s complex enterprise landscape.
The Commercial Insight Strategist (CIS) was designed to bridge the gap between sales goals and customer outcomes. Our research revealed a growing demand for sales experts who don’t just pitch products but instead partner with customers to achieve real results. With the rise of AI-enabled research and data-driven insights, the CIS role empowers sales teams to anticipate customer needs, uncover hidden opportunities, and engage in transformative conversations that lead to long-term value.
AI-enabled insights
Equip your team with cutting-edge research tools for deep customer understanding.
Outcome-driven strategies
Shift from transactional sales to strategic, outcome-oriented engagements.
Empowered customer relationships
Build partnerships based on trust and a shared vision for success.
The Commercial Insight Strategist (CIS) redefines the role of sales by focusing on what’s possible for the customer—not just the product. A CIS uses deep customer insights, outcome-oriented strategies, and advanced frameworks to guide customers toward solutions that align with their specific goals. This shift isn’t just a sales tactic; it’s a new way of thinking about customer success.
CIS: The Key to Driving Outcomes
A Commercial Insight Strategist (CIS) is more than another sales role—they are your team’s bridge to deeper customer understanding, strategic influence, and lasting relationships.
With specialized training, a CIS brings unique skills that drive impactful, outcome-focused conversations with customers. Instead of simply selling products, they use deep insights to build customized solutions, align strategies with customer goals, and navigate complex buying networks. The result? Stronger relationships and a sales strategy that delivers real value.
The Commercial Insight Strategist (CIS) redefines the role of sales by focusing on what’s possible for the customer—not just the product. A CIS uses deep customer insights, outcome-oriented strategies, and advanced frameworks to guide customers toward solutions that align with their specific goals. This shift isn’t just a sales tactic; it’s a new way of thinking about customer success.
Deep customer insights
CIS professionals dive into the customer’s world, understanding their challenges and uncovering hidden opportunities.
Outcome alignment
They focus on aligning solutions with what the customer truly wants to achieve, creating value that goes beyond the initial sale.
Strategic navigation
Skilled in identifying and engaging key stakeholders, CIS professionals map out the best paths to decision-makers.
Data driven decisions
Using AI-enabled insights, they make informed, strategic recommendations that resonate with customer needs.
Mastering the art of selling what's possible
The Polaris I/O CIS Certification isn’t just a traditional training—it’s a transformative journey that empowers participants with the skills, insights, and confidence to lead their teams & customers toward impactful outcomes.
Our certification program is carefully crafted to develop the expertise your team needs to make a lasting difference. Through a combination of frameworks, consultative skills, and a mindset shift from product-selling to solution-building, certified CIS professionals are equipped to identify opportunities that customers may not yet see. This training prepares them to turn every customer interaction into a step toward what’s possible.
Learn by doing – developing expertise
The Polaris I/O CIS Certification Program is designed with a hands-on approach, equipping participants to master strategic insights and apply them in real-world scenarios. Each lesson builds practical skills that empower CIS professionals to make a difference from day one.
This program emphasizes ‘Selling What’s Possible’ by centering each lesson on outcome-driven strategies, powerful frameworks, and real-world practice. Here’s what participants can expect inside the certification journey:
Participants dive into the ‘Model, Map, Match’ framework, learning how to use this strategic approach to align with customer goals and drive impactful conversations.
Hands-on exercises immerse CIS professionals in realistic customer scenarios, allowing them to practice and refine their consultative skills in a safe environment.
Each module emphasizes outcome-based strategies, enabling CIS professionals to think beyond products and focus on what success looks like for the customer.
The program teaches participants how to leverage AI-enabled insights, empowering them to make data-backed recommendations that resonate with customer needs.
Join the revolution in key account sales strategy
Polaris I/O is redefining how sales teams engage with customers, empowering them with the knowledge and skills to make a lasting impact through ‘Selling What’s Possible.’ Here’s why we’re the trusted choice for leading enterprises.
Our mission goes beyond training—it’s about transforming sales by elevating every conversation into an opportunity to drive real outcomes. From our pioneering frameworks to our immersive learning experience, Polaris I/O is setting a new standard for excellence in sales. Our Commercial Insight Strategist certification equips professionals to not only meet but exceed customer expectations, creating a competitive edge for your business.