Our North Star
Sales is about people. In a post-COVID world, maintaining and enhancing the human connection with customers requires a shift from a traditional go-to-market strategy to a go-to-customer strategy that creates exceptional commercial experiences and long-term commercial health.
Follow a Wellness Plan
At Polaris I/O, our go-to-customer approach leverages a proven process to help our clients transform the way they drive value for customers. We help clients envision, design, and deploy transformation from Go to Market to Go to Customer to thrive in a digital world.
RELATED RESOURCES
Episode 9: Brynne Tillman, CEO, Social Sales Link
In this episode, Dave Irwin sits down with Brynne Tillman, CEO of Social Sales Link, to explore how…
Episode 8: Brian Shea, Principal, Lucrum Partners
Dave and Brian discuss shifting from traditional, product-centric account management (Inside-Out) to…
Episode 7: David Brock, CEO at Partners in Excellence
In this episode, Dave Irwin and Dave Brock discuss why sales teams must stop waiting for customers to engage…